Enable is the UAE's first retail entrepreneurship program for Emirati People of Determination, founded by Desert Group in 2006 and established as a social enterprise in 2015. Enable equips individuals with cognitive disabilities with entrepreneurial skills through a 360-degree retail model, spanning product ideation, assembly, merchandising, and sales. The brand reinvests 100% of revenues to ensure long-term impact. With 2,000+ pop-ups, partnerships across government and private sectors, and a retail presence including Dubai Festival City Mall, Enable creates premium home and garden products while championing social inclusion, awareness, and advocacy for a more equitable UAE.
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