Tommy Hilfiger’s adaptive clothing line offers more choices for PwDs

Tommy Hilfiger’s adaptive clothing line offers more choices for PwD

‘We were able to use the same design as our mainstream collection but add innovative modifications and make dress easier.’ For people with multiple sclerosis (MS) and other disabilities, getting dressed can be challenging. Navigating buttons or zippers can feel difficult or even some fabrics feel uncomfortable. A lot of adaptive clothing — garments designed to be functional for people with disabilities — focuses heavily on the function. Tommy Hilfiger hoped to change that by offering a line that’s functional but looks as fashionable as his other clothing lines.

“Nobody was doing it and when the idea came to me, I thought it was a natural for us because we are a very inclusive brand and we’re really proud to be leading the way now for adaptive fashion globally,” Tommy Hilfiger told TODAY. “A lot of this has to do with my personal experience as a result of having children on the autistic spectrum and I have firsthand experiencing as far as knowing what their needs are … and understanding the fact that they too would like to be like their peers.”In 2016, Tommy Hilfiger released its line of adaptive clothing for children and in the next year adult clothing was available “as a result of the great response.”

“They need it to function. But they also want to look good and for us it took a bit of studying and due diligence to try to figure out specifically what they would need in terms of function,” he explained. “We were able to use the same design as our mainstream collection but add innovative modifications and make dress easier.”

The brand uses a variety of closures, such as Velcro, magnets and hoop and loop closures, that can be easier to manage. While Hilfiger has personal experience with family members who have disabilities, including his sister who had MS, the company worked with people with disabilities to understand what works best for them.

“We asked a lot of people with disabilities what their preferences would be and we took it very seriously,” he said. “I wanted it to really come out of the gates as being a great collection and it took us quite a while to develop that.”

After people wear the clothes, they might share their thoughts and Hilfiger said that helps them continue to improve upon the design.

Today