The Zayed Higher Organisation for People of Determination (ZHO) has signed a Memorandum of Understanding (MoU) with Cinema City – Al Qana, Abu Dhabi, to provide exclusive discounts and special services for People of Determination, ZHO employees, and their families,.
The MoU aims at reinforcing the concept of social inclusion and ensuring suitable entertainment opportunities for all members of society.
Under the MoU, ZHO will conduct free training courses for Cinema City – Al Qana employees on sign language and best practices for interacting with People of Determination.
This initiative aims to create a more comfortable and inclusive cinema experience for individuals from these groups. Additionally, the agreement recognizes Cinema City as a key supporter of ZHO’s initiatives within the scope of their expertise, helping to raise public awareness of cinema’s role in supporting People of Determination across various fields.
As part of the agreement, Cinema City – Al Qana will organise exclusive movie outings for People of Determination and ZHO staff according to a mutually agreed schedule. The cinema will also offer free tickets for People of Determination during both morning and evening sessions, along with a 50% discount on movie tickets for their families and companions. Meanwhile, ZHO employees will receive a 20% discount on movie tickets. Furthermore, students and staff will be enrolled in a membership program that provides additional discounts and the opportunity to collect loyalty points that can be redeemed for future exclusive benefits.
Abdullah Al Humaidan, Secretary-General of Zayed Higher Organization for People of Determination, said that this MoU represents a significant step in strengthening social inclusion and reaffirms that People of Determination are an integral part of the community fabric.
Hammad Atassi, CEO of Cinema City – Al Qana, said the MoU reflects the values of solidarity and cooperation in fostering a compassionate and humane society.
