In order to empower them, ENABLE, the first social enterprise in the United Arab Emirates and the first retail entrepreneur program for People of Determination, provides them with entrepreneurial skills and a selection of high-quality home and garden products that are put together by specially trained special stars. It is a home and garden company, and all profits are reinvested back into the business at a rate of 100%, with 15% going to the staff for each product sold. In addition to its advocacy strategy, the group wants to empower persons with cognitive disabilities with entrepreneurial skills and provide a 360-degree retail model, starting with product conception, assembly, goods, and sales.
